Srixon head into 2012 with the prospect of another exciting year ahead. Graeme McDowell, seven times European Tour winner and the 2010 US Open Champion, joins our impressive worldwide tour player line-up that includes the likes of Vijay Singh, Robert Allenby and John Rollins competing in the US, Miguel Ángel Jiménez, Bradley Dredge, Shane Lowry and Hennie Otto in Europe, and Laura Davies and Karrie Webb on the Ladies Tour – to name but a few.

What’s more, our golf ball range continues to go from strength to strength with the AD333 remaining in top spot as the UK best selling 2 piece golf ball and the whole Srixon 2 piece range still retaining its position as the UK’s best selling 2 piece range.

October 2011 also sees the release of the new and improved, technology driven AD333 Golf Ball for the 2011/2012 season.

The Srixon Z-Star golf ball line-up – winning on tours the world over.

So who are Srixon, and why are they now established as a force to be reckoned within the golf equipment market?

Srixon is the Sports arm of Sumitomo Rubber Industries of Japan – one of the Worlds largest Conglomerates and owner of Dunlop Tyres.

Srixon is the 4th biggest Golf Company in the World and has been making golf balls for over 80 years. They were the pioneers of Balata Balls and produced most of the most successful balls in this category.

They are the owners of the only Super Computer in the Golf Industry and which is used by Mercedes and BMW for exact tolerance and performing testing.

They can analyse a ball and clubs ever changing forces, distortions and energies to an amazing 1/100,000,000 of a second. This is called “Digital Impact Technology” and it has led to many of their breakthrough products.

They also pioneered and patented the technology that resulted in the development of the modern high COR Drivers and they have been producing these for more than 15 years.

Srixon began supplying balls to the Dunlop Slazenger Group in the 1980's and in 1990 produced their Maxfli Balata HT ball. Srixon were actually the first golf ball manufacturer to pioneer the use of soft balata rubber in the manufacture of golf balls, which was without question the ball of choice of all better golfers.

By the mid 1990's Srixon was investing heavily in technology advances in product development. In 1994 it opened its Golf Science Centre for state of the art testing and research.

Since then Srixon has emerged as the world's leading developer of golf ball technology - with over 700 patents taken out worldwide. In its search for maximum performance Srixon developed the world's first perimeter weighted balls and an Energetic Gradient Growth Core.

Major advances were made in club technology too - particularly in optimising clubhead design to deliver the longest drives. Srixon's pioneering analysis of ball and club impact has been fundamental to the success of its club and ball development.

Srixon on tour is a fantastic success story, with new signings like Vijay Singh, Boo Weekley, David Howell, Soren Kjeldsen, Shane Lowry and Ryo Ishikawa joining our professional ranks.

For the future of Srixon watch this space!